
"For one, it's the right thing to do, and two, it has helped create a level of trust, and it leads to new cases." "For example, my law firm page doesn't include the typical '10 things to do if you have been in a car accident,' but rather, we focus our posts on ways we have served the community, such as making meals for the homeless and other volunteer activities," Patrick said. Because he shows who he is and who his employees are, potential customers are more willing to work with the company. Patrick posts content that differs from most law firms. Facebook has been a great way of making those personal connections." People want to feel like they are human and not just a case number. "To me, though, the key to developing business is making a personal connection. "Attorneys are often seen as distant and a bit aloof from the general public," said Kevin Patrick, owner and founder of Kevin Patrick Law LLC. Facebook can help defeat these stereotypes. People working as lawyers, politicians or used car salespeople can be seen as dishonest just because of their job. Facebook can change preconceptions.Ĭertain careers carry negative stereotypes. Tip: To understand your competitors' strengths and weaknesses, and to find areas where your business can improve, consider conducting a competitive analysis. These PR professionals put their egos aside to help each other and improve the quality of the PR industry in the Dallas area. "It truly has been a blessing to meet, collaborate and share thought leadership with my colleagues," Trizila said. All information shared with the group stays in the group.
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The group members, who agreed not to steal business from each other, collaborate by sharing tips and advice, such as what reporters to pitch to, insurance policies to consider, and software to implement. Trizila joined a group of fellow PR professionals in the Dallas area. Jo Trizila, president and CEO of TrizCom Public Relations, uses Facebook for business and personal improvement. While not every interaction on Facebook is helpful, there are specific instances when its sheer number of users can be beneficial. One of Facebook's overarching goals is connecting people, whether it's old friends, current acquaintances or those looking to meet new people.
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Facebook forms professional bonds between competitors. These tools can lead customers back to your business website and other online content you want to highlight.ĭid you know? Facebook's reach and structure make it the most useful platform if you want to reach an older demographic. As the largest and first social media network to achieve mainstream success, Facebook offers the most integration tools compared to other platforms, including follow buttons, account logins and photo sharing. With Facebook's over 2.9 billion monthly users, according to Statista, no other social network can offer your business a matching level of potential exposure. Your online presence is more important than ever as consumer interest in mobile and social media shopping continues to grow, and Facebook may be your best opportunity to get in front of customers near and far. Facebook can help build your online brand. Here are 10 ways Facebook can benefit your business and career. In fact, Facebook is one of the best ways to use social media for your business. While spending too much time on the social networking site can be harmful – and the company has historically been terrible at protecting your data – Facebook does have some redeeming qualities for businesses and professionals, especially when used in moderation. In recent years, some studies have shown that Facebook can be detrimental to mental health. This article is for small business owners who want to generate brand awareness and create meaningful connections through Facebook.Facebook's business tools help you build your online brand, create meaningful connections with customers and potential employees, and increase overall productivity.Of all the social networks, Facebook exposes your business to the broadest audience and offers the most comprehensive set of business tools.Facebook is the largest and most recognized social media network worldwide, making it an excellent entry point for businesses looking to develop their social media strategy.
